If you own a home in Ortley Beach and want to know how to get your house to stand out in the busy real estate market of beach rentals, read on. Beach communities are well known for their overflowing markets and rental homes are in competition so you need to know how to get your home noticed above the others.
Curb appeal
We know we’re stating the obvious here, but if the outside of your home doesn’t call attention to people, they’re never going to want to step inside. Keep your landscaping neat, clean, and simple. Keeping your bushes or hedges well-manicured, lawns freshly mowed, gardens weeded, and pops of color will go a long way. Don’t overdo it though, too much will look messy and require too much upkeep in-between renters. Pay attention to small details on the outside of your home. Keep the exterior of your home clean by keeping walkways swept and clear of debris, pressure washing the siding to keep it clear of mildew, and making sure gutters are clear in case of rain so renters don’t have to deal with any problems.
Interior Design
In the niche market of Ortley Beach real estate, a welcoming home is king. Pick a theme and make it fluid throughout the home. There is a big difference between beachy design and kitschy design. Don’t go cheap and don’t over load your home with tchotchkes. You want your home to look inviting, homey, and warm, not cheap. Keep in mind that you want your home to be easy to clean in between renters as well so keeping the interior design uncluttered is ideal. Many people will hopefully be renting your home so keep the decorations non-personal. Renters want to feel at home while they are there, so depersonalize the space and keep it clean.
Exceed Expectations
Buying a rental home in the Ortley Beach real estate market comes with a hefty price tag, but it’s an investment. If you want good return on that investment, you need people to rent your home over the others. Past the house itself, upgrade the amenities. It may cost you in the beginning, but by going above and beyond and offering things that exceed renters’ expectations, your home should be no problem to rent. People renting your home are on vacation, so make them feel like it. Buy that hot tub, go for the upgraded appliances, and choose comfortable mattresses. While offering expensive items in your home is important, paying attention to small details is just as significant. Check batteries in remotes, offer toiletries, stock games, provide bicycles, and have some books available. These personal touches will make your home stand out.
The Ortley Beach real estate market is a competitive one, so make your home stand out!
You’ll easily be able to increase bookings and revenue by beginning with these simple tips. Working with a great realtor like Birchler Realtors is super helpful too. They can help steer you in the right direction.
More on how to stand our in the Ortley Beach real estate market…
Aside from physical changes to your home, optimizing your listing is crucial to attracting potential buyers in a crowded and competitive market like Ortley Beach. With many homes vying for attention, creating a standout listing requires a strategic blend of visual appeal, compelling descriptions, and smart use of digital tools.
Start with high-quality photos, as first impressions are everything. Invest in professional real estate photography that highlights your property’s best features, such as ocean views, spacious outdoor areas, or modern interior upgrades. Drone shots can also add value, offering a unique perspective of the property and its proximity to key attractions like the beach or local amenities.
Next, craft a detailed yet concise description that not only outlines the basic features but also emphasizes the unique selling points. In Ortley Beach real estate, buyers may be interested in features like proximity to the beach, recent renovations to withstand coastal weather, or energy-efficient systems. Use vivid language to evoke a sense of lifestyle, such as “Wake up to the sound of the waves” or “Relax in your private backyard oasis after a day at the beach.”
To further set your listing apart, make sure it’s optimized for mobile users. Many home buyers browse properties on their phones, so ensure your photos, descriptions, and contact information are easy to access on smaller screens. Additionally, utilize virtual tours and video walkthroughs to engage potential buyers.
Finally, include specific calls to action in your listing to encourage inquiries, such as “Schedule a private showing today” or “Contact us for more details on this beachfront retreat.” Combining visual appeal, a strong description, and digital marketing tools will ensure your Ortley Beach listing stands out in a crowded market.
